UNFPA – Safe Woman Clinic

Safe Woman Clinic is a national initiative by UNFPA Egypt, in partnership with the National Council for Women and the Ministry of Health and Population, that provides women and girls with safe, confidential support against physical, sexual and psychological violence. The goal was to raise awareness of the clinics and make it easy for women to know what services exist and how to reach them. We produced an Arabic animated infographic video built on a warm purple and orange palette and soft, empathetic character illustrations, explaining what the clinic offers, how a woman can walk in directly and be received by a trained medical team, where the units are located across primary healthcare centers, university hospitals and complaint offices, and how her privacy and data are fully protected. The video ends on a reassuring message, “You are not alone”, so the campaign stays supportive, respectful and consistent with the clinic’s identity from start to finish.