Tiger Profiles Social Media

Tiger Profiles & Insulation is a UAE-based roofing and cladding specialist that designs and supplies pre-engineered steel buildings for warehouses, car parks, poultry sheds and industrial facilities. To launch its new TEB buildings system and design software, we created an English social media campaign that moved from curiosity to conversion. Teaser posts such as “Something better is coming” and “We’re very excited… TEB System coming” built anticipation, followed by explainer posts on what the TEB system is, why to use it and how its software makes engineering easier and faster with a “design on the fly” approach. The campaign closed with posts on buying TEB buildings and the launch of the company’s new website. Every design uses the brand’s warm orange palette, real steel-structure photography and clean typography for a confident, technical yet approachable look.