Seresto & Drontal Social Media

Valupet is an Egyptian distributor of animal-health products, bringing trusted veterinary brands from Elanco to pet owners across Egypt, including the Seresto flea and tick collar and Drontal Plus Tasty dewormer tablets. The communication goal was to make parasite protection part of everyday dog care and position the two products together as one complete protection package for inside and outside the body. We produced an ongoing stream of social media content in Egyptian Arabic, built around expressive dog photography and playful illustrated elements on a warm orange, green and blue palette: product-led posts explaining 8-month collar protection and 3-month deworming, awareness posts on the health risks of worms, fleas and ticks for dogs and their families, seasonal summer and winter care tips, interactive questions and quizzes, and world-day moments such as World Dog Day, World Veterinary Day and Animal Rights Day. Every post carries the product packs, the Valupet and Elanco marks and a consistent visual language that keeps the campaign recognisable in the feed.