ROVA is a manufacturer of valves and plumbing fittings — ball valves, taps and fittings for water networks. We designed its logo through a wide round of explorations, from monograms and badges to bold wordmarks, before the client chose the final mark: a circle cut by straight vertical bars and one flowing curve, describing water passing through a valve. Paired with a geometric ROVA wordmark and the tagline “Valves Technology”, the logo comes with a navy and royal-blue palette, a teal and mint colour option, dark and light versions, and applications on stationery and on the products themselves, where the icon works as a stamp on metal.
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