PROfertil Social Media

PROfertil is a leading male fertility supplement, positioned as the worldwide #1 fertility booster for couples planning a pregnancy. To speak to couples on such a personal topic in a warm, hopeful and respectful way, we created a series of emotional social media campaigns in Arabic and English. The Arabic campaign “With PROfertil… the dream comes true” celebrated the joy of becoming parents, while “Planning Pregnancy? Have PROfertil” spoke directly to the moments couples dream about. A seasonal “New Beginning… Needs PROfertil” campaign linked the New Year and Christmas with the hope of a new baby, and “Joy of Life… with PROfertil” brought the product pack to the forefront with real moments from the pregnancy journey. Every design uses tender family photography, the brand’s signature burgundy band and the #1 seal, keeping the message consistent, credible and full of hope.