Pathfinder International – OSRA Program Identity

OSRA (أسرة — “family”) is a family-planning program implemented by Pathfinder International in partnership with USAID and the Egyptian Ministry of Health. We built its visual identity around a modular pattern of rounded icon tiles — community, family planning, gender and youth — that stacks into the corner of every touchpoint and shifts colour by theme. The system was rolled out across letterheads and stationery, notebooks, cards, posters, signage, USB drives and social media posts, giving the program a friendly, recognisable look that stays clear and official alongside its partner logos.