NexGard Social Media

NexGard Spectra and NexGard Combo are Boehringer Ingelheim’s monthly all-in-one parasite protection treatments for dogs and cats, distributed in the Gulf by IFT Gulf. To build awareness among pet owners and position NexGard as the trusted, easy choice for complete protection, we ran an ongoing bilingual social media campaign in English and Arabic. The content explained the hidden risks of ticks, fleas and worms, where to check your pet and why monthly treatment matters, while highlighting the tasty chewable format and complete protection for the whole family of pets. It was brought to life through playful seasonal posts for summer, Valentine’s Day, Walk Your Dog Day and World Dog Day, engaging questions and pet-care tips, promotions for the Christmas Festival at Prime Paws, and a seven-part tips video series in landscape and Shorts formats. Every design pairs expressive, character-driven pet photography with the NexGard colour palette and product packs, keeping the brand warm, fun and instantly recognisable.