Lamifen e-Detail

Lamifen is an oral antifungal treatment positioned as a first-line therapy for dermatophyte infections. To support its launch with physicians, we created the campaign key visual and a complete interactive e-detail that medical reps present on the iPad during clinic visits. The “First Line Therapy” concept turns the product into a fighter-jet mission — a pilot in a green helmet, jets flying in formation and a “Mission Accomplished” payoff — and carries that story into a clean, green, HUD-inspired interface. The e-detail includes tab navigation, a gallery of patient-profile personas with individual case screens, key-message screens, clinical charts, mode-of-action and guideline screens, and adult and paediatric dosage tables, all built on one consistent visual system so every screen feels part of the same mission. Clinical data shown in this showcase has been replaced with placeholder content.