EUS Days Social Media

EUS Days Confluence is an annual medical conference dedicated to endoscopic ultrasound (EUS), bringing together gastroenterologists and endoscopy specialists for hands-on learning and knowledge exchange. For its 3rd edition, held in Istanbul on 13–14 March 2020, we created a social media campaign to announce the new destination and drive early registrations. The posts introduced Istanbul through its iconic landmarks, from the Blue Mosque and Hagia Sophia skyline to the Maiden’s Tower, highlighted the conference’s 16 accredited CME hours and two days of scientific sessions, and pushed attendees to register before the end of February. Every design carries the conference’s fresh lime-green identity and its Istanbul skyline logo, giving the campaign a bright, confident and instantly recognisable look.