Arab Scout Camp Social Media

The 33rd Arab Scout Camp, hosted by the Emirates Scouts in 2023, brought scout delegations from across the Arab world together for days of outdoor adventure, discovery and teamwork in the UAE. To build excitement ahead of the camp and keep participants and their families informed throughout, we created a complete Arabic social media campaign. It combined a daily countdown featuring iconic UAE destinations such as Al Qudra Lakes, the mangrove forests and Abu Dhabi, with practical content on safeguarding, emergency procedures, nature-reserve guidelines and daily weather updates, alongside an official camp teaser, a heritage-inspired campaign film and highlight Shorts capturing the spirit of the camp, all unified under one vibrant camp identity inspired by the desert, its wildlife and the scouting emblem.