AFIA

AFIA is one of the region’s best-known edible oil brands, with a wide sales force serving thousands of retail outlets every day. The goal was to welcome new members of the AFIA sales team and explain, in a simple and memorable way, what is expected of them in the field. We produced an animated onboarding video built on AFIA’s warm red and orange palette and friendly flat-character illustration, taking the new salesperson from the moment they join the team through the sales pyramid of distribution, productivity and coverage, their key targets such as customer coverage, bi-weekly visits, MSL compliance and daily productivity, how to prepare their day on the tablet, how to plan their route on an animated city map, and finally the store visit itself, with the AFIA truck arriving at the mini market. Every scene stays true to the AFIA brand, turning a training brief into an engaging story the team can easily follow and remember.