ADAM Pharmacies – Istasheer Consultation Program

For ADAM Pharmacies in Saudi Arabia, we produced a motion graphics campaign for Istasheer — a free 15-minute one-to-one consultation with a pharmacist, built around one simple message: ask a pharmacist, not a friend. The main explainer introduces the service, its goals, the audiences it serves — from chronic patients and smokers to women using contraceptives — and the three easy steps of a session.

Three persona films then bring the program to life: Abdulaziz, an accountant managing type 2 diabetes; Waleed, a petroleum engineer living with high blood pressure; and Sarah, a homemaker using contraceptive pills. Each story follows the patient from daily life to the pharmacy counter. Every scene was illustrated in a flat-character style, built in Illustrator and animated in After Effects, with Arabic infographics and typography carried in ADAM’s red and white identity.