Visual identity and branded materials for Roeya Training Center, the first center in Egypt specialised in hands-on training on GI endoscopy, with courses delivered across the Middle East, Europe and Africa. The deep-blue identity, built on an angular geometric pattern, was applied to a 3D logo sign, business cards, ID cards, a promotional flyer and the center’s mobile website. For Ramadan we created a seasonal kit in a soft watercolour style with lanterns, a mosque silhouette and “Ramadan Kareem” calligraphy, rolled out on placemats, table signs, centerpieces, tissue boxes and water-bottle labels for the center’s iftar events.
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