Roeya Clinics – Brand Identity

Brand identity and marketing collateral for Roeya, a visionary medical center in Egypt specialised in gastroenterology, hepatology and endoscopy. Under the brand line “Excellence Is Our Specialty”, we built a calm teal identity around the bilingual Roeya mark and a soft organic shape that runs through every touchpoint. The system covers letterheads, business cards, envelopes and folders, staff ID badges, a company profile presenting the clinics, services and yearly figures, discount vouchers, a weight-loss awareness flyer, the clinic website, and a recurring cover design for the doctors’ awareness videos.