Pathfinder International – RR Program Identity

A complete visual identity for Pathfinder International’s RR Program — “رائدة وافتخر” (A Leader, and Proud) — which trains rural women leaders to carry health and family messages to their communities across Egypt. Building on the program logo, we produced full identity guidelines covering the brand mark structure, clear space, variations and misuse, a green-and-gold colour palette with tints, Arabic and English typography, a master visual and a palm-leaf pattern system. The identity was rolled out across letterheads, business cards, envelopes, ID badges and a notepad, a training guide for the community leaders produced in several colourways, and branded merchandise including T-shirts, caps and an official stamp.