EGY Pure is an Egyptian brand of valves and plumbing fittings. We explored several logo routes — bold monograms, a circular badge, stencil-cut and geometric wordmarks — and the selected mark is a clean water drop drawn in a single line, with the brand initials “ey” written inside it in a soft script and an orange “y” that adds warmth and energy. Set above a strong “EGY Pure” wordmark and the tagline “Valves Technology”, the logo is supported by a deep navy, petrol blue and teal palette with an orange accent, dark and light versions, an all-orange colour option, and applications on stationery and on taps and ball valves, where the drop works as a small engraved stamp.
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