Pathfinder International – Al-Raedat Al-Rifiyat Logo

A logo for Pathfinder International’s Rural Women Leaders initiative (الرائدات الريفيات) — community health workers who visit families across rural Egypt. The final mark, “رائدة وافتخر” (A Leader, and Proud), frames two women in silhouette beneath a rising sun and palm trees, with a golden ribbon carrying the slogan. It was delivered with shaded and outline black-and-white versions, eighteen colour variations, slogan ribbon styles and stationery applications, and this showcase also includes the alternative concepts explored along the way, from illustrated badge logos to typographic marks.