Pathfinder International – Nawara Campaign

Nawara (نوّارة) is a family-planning awareness campaign by Pathfinder International under the “Ma’an – Together” project to strengthen family planning services in Egypt. We created the campaign identity and its full set of visibility materials: a bold, hand-lettered Nawara logotype and a cast of illustrated characters drawn from the community — mothers, fathers, young women and health workers — presented in three colour directions (pink, green and orange). The system was applied to roll-ups for the end-of-project conference, notebook covers, USB cards and flash drives, mugs, tote bags, pens and certificates of appreciation, giving every piece the same warm, hopeful and approachable voice.