Arab Scout Jamboree 33 Brand Identity

The 33rd Arab Scout Jamboree brought scouts from across the Arab world to Al Marmoum Reserve in the UAE for a camp built around nature, adventure and teamwork. We created a complete visual identity that could carry the event from the first invitation to the campsite itself. The concept draws on the reserve’s three environments — the desert with its oryx and camels, the lakes and wetlands with their flamingos, and the green farmland — and blends them with the colours of the UAE flag. From there we built a crowned scout-emblem logo with its full guideline, a six-colour palette, Arabic and English typography, a line-icon set of wildlife and scouting tools, and a seamless camp pattern in four colourways. The system was rolled out across a booklet, brochure, flyer, lanyards and ID badges, Facebook and Instagram templates, stories and the event website, and brought to life by a cast of mascot characters led by a falcon scout, keeping every touchpoint instantly recognisable as one jamboree.