Abdullah Efendi Packaging

Abdullah Efendi is a coffee brand offering traditional ground coffee blends, from light, medium and dark roasts to cardamom-spiced coffee, prepared the classic way in a copper cezve. The goal was to create a packaging range that feels authentic and heritage-rich while standing out clearly on the shelf. We designed a family of round coffee tins built around an ornate calligraphic Abdullah Efendi logo and a recurring cezve illustration, with each blend given its own colour code: deep navy, burgundy, teal, black, gold and silver, finished with arabesque patterns, bilingual Arabic and English labels and roast-level tags. The range was presented through realistic product mockups in warm café and kitchen settings and lifestyle shots of the coffee being prepared, giving the brand a premium, consistent look across every variant.