Vaxi Trend Social Media

Vaxi Trend is an Egyptian provider of trending vaccination solutions for the poultry industry, supplying hatcheries and broiler farms with advanced vaccines such as Trovac ND and Vaxxitek HVT+IBD. The communication goal was to present vaccination as a strategic choice for poultry producers and to explain how vector vaccines protect flocks against Newcastle and Gumboro disease without interfering with the rest of the vaccination programme. We built the campaign around a chess concept: a teaser series of cinematic chess posts (the game of the clever, the knight, the king) that leads to the reveal of “Choose the smart solution”, followed by product posts in which a golden knight carries the technical messages on early protection, natural immunity, compatibility with other vaccines and better flock performance. Dark, premium visuals with gold accents and consistent Vaxi Trend, Trovac and Vaxxitek branding give the scientific content a confident, high-end look in the feed. A second, July campaign for NEWXXITEK® HVT+IBD and GALLIVAC® BDA switched to a bright blue technology look with a day-old chick as its hero, covering Newcastle and Gumboro symptoms, the suggested day-one vaccination programme at the hatchery, competitive advantages, Q&A posts, product and expert videos and an Eid Al-Adha greeting.