Roeya Social Media

Roeya is a specialised medical centre for gastroenterology, liver diseases and endoscopy, with branches in Sheikh Zayed, Maadi and 6th of October. To grow patient awareness and bookings, we built an Arabic social media campaign that turns complex digestive health topics into clear, friendly and trustworthy content. The posts answered common patient questions about reflux during pregnancy, stomach ulcer symptoms, food cravings and how to know your healthy weight, explained gastric balloon options and offers, and busted popular health myths in a recurring “Rumours say…” series. Monthly tips series covered fatty liver, H. pylori, IBS, celiac disease, probiotics and when to have an endoscopy or capsule endoscopy, while awareness campaigns marked World Cancer Day and Colorectal Cancer Awareness Month. They also promoted the clinic’s services, from free online consultations and home visits to biological infusions, announced the new Maadi branch, insurance partnerships and new consultants, and kept the community engaged with Ramadan, Eid, Mother’s Day and New Year greetings — alongside a video series featuring Roeya’s doctors and a branch launch film. Every design follows the clinic’s calm teal identity, fluid brush shapes and clean Arabic typography for a professional yet approachable look.