Front Runner Social Media

Front Runner is a corporate event by IFT Corporation built around leadership, ambition and the mindset of people who lead from the front. To build anticipation and set the tone for the event, we created an inspirational social media campaign that brought the “Front Runner” spirit to life through the words of world-renowned leaders and innovators. The series featured quote posts from global business icons such as Jeff Bezos, Jack Ma, Steve Jobs and Elon Musk alongside celebrated Egyptian minds like Dr. Ahmed Zewail, Sir Magdi Yacoub and Dr. Farouk El-Baz, as well as a bilingual “7 Habits of Highly Effective People” infographic. The campaign was completed with an event intro video and an event highlight film, all unified by a fresh blue watercolour look, the Front Runner sprinter logo and the IFT identity.