Roeya – Medical Awareness Video Series

Roeya is a specialized center for gastroenterology, hepatology and endoscopy with branches in Sheikh Zayed and Maadi, offering diagnostic and therapeutic endoscopy alongside specialist consultations. The goal was to build trust with patients and grow Roeya’s presence online by having its own consultants explain common conditions and procedures in clear, simple Arabic. We produced a series of medical awareness videos filmed inside Roeya’s endoscopy unit, organized into three topic series: colonoscopy with Dr. Yasser El Tabbakh, colon diseases with Dr. Nancy Nagy, and liver health with Dr. Mohamed El Zahaby. Each episode is a multi-camera interview with wide and close-up angles, framed against the center’s real equipment, with animated Arabic name lower thirds, a 3D Roeya logo opener and an end card carrying the branches’ contact details, so every video follows one consistent Roeya visual identity.