GIZ – National Employment Pact (NEP)

A complete campaign for the National Employment Pact (NEP), a GIZ-supported initiative that connects Egyptian job seekers with private-sector employers offering decent jobs with fair contracts, suitable wages, health insurance and social security. Under the line “Fair Jobs For You – وظائف لائقة من أجلك”, we developed the NEP identity guidelines and bold red, yellow and black brochure, stationery and presentation templates, a responsive website, and a recruitment campaign featuring real Egyptian workers and craftsmen across posters, flyers, roll-up banners and large-format outdoor billboards in Arabic and English.